Everything About Fruit String Thing: History with Images

Hey guy do you know What is Fruit String Thing? If not, don’t worry. It is a gelatinous candy in the form of thin ropes. Just like sweet gelly fruity strings. Fruit String Thing was quite popular during the 90s. It was a favorite of every 90s kid, hope you may have tried it.

This sloppy candy claims to contain true fruit juice and it does. It tastes so good that people like me even remember the feeling. The was certainly not so popular among moms, obviously for the obvious reasons. Kids usually like to play with this interesting candy before eating and this was certainly not a very healthy habit.

Credit: General Mills History

The arrangement of this candy is very unique. It is placed like a print or design or text on a paper wrap. Each packet of the Fruit String Thing contains 5 patterns to eat and play with. The packet is made of plastic wrap with the logo of Betty Crocker, The Manufacturer. It also contains the name String Thing with Fruit for the whole. The brand uses Slogan ie “Chewy Fruit Snack- made with fruits”. Altogether Fruit Thing was interesting candy yet it was discontinued in the late 90s. Wanna know more, then keep reading.

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Who Invented Fruit String Thing?

Betty Crocker made the first Fruit String Thing. Soon after their launch, the Fruit String became popular among kids. The soft gelatinous candy was something every kid like to play with more than eat. General Mills owns the Betty Crocker. It is the same company that owns most other fruit snacks like Fruit Gushers, Fruit Roll-Ups, and Fruit by the Foot.

Images of Fruit String Thing


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History of Fruit String Thing

The history of Fruit String Thing dates back to the early 90s. It was the time of the time transition not only in society but also in food preferences. Just for the opportunity Betty Croker come up with an interesting idea for candy.

They made a candy perfectly suited to attract young customers, especially kids and teenagers. To accomplish this goal they come up with a delicious candy that can be placed in different patterns. A quiet fun thing to play with while eating. This was the beginning of fruit String Things.

The whole idea behind the creation of Fruit String Thing is to encourage kids to be interactive while eating. They made thin strings from fruit pulp and sugar. These strings were arranged in a specific order to depict certain figures or maybe texts. This is usually intended to attract buyers. Teenagers and kids were prime consumers of Fruit String Things. That’s why they arrange designs like Bicycles, cars, stars, baseball, bats, and much other interesting stuff. The strings were carefully placed over paper wraps. It only requires a gentle pull to get it out for eating.

The Fruit String Thing soon became popular among kids and teenagers. Although it didn’t take long for competitors to finally present something countering the Fruit Strings. Even the owner General Mills produce several new products similar to Fruit String Things.

Ingredients in Fruit String Thing candy

Each Fruit String Thing Contains quite a few ingredients. The most important of which is the Fruit Juice Concentrate. Along with some real fruits they use glucose and Fructose Syrup, citric acid, gelatin, natural colorings, coconut oil, and some flavoring agents.

Check Out the Complet list of Ingredients used in the making of Fruit String Thing.

  • Fruit juice Concentrate especially Strawberry, Blueberry, and Cherry.
  • Glucose, Fructose Syrup
  • Crystal Sugar
  • Gelatine
  • Citric Acid
  • Natural flavoring
  • Anthocyanin, chlorophyll, and carotene as natural Coloring
  • Coconut oil and Carnauba Wax

Nutritional Value

  • Energy: 70 Kcal per serving. Considering each packet with 5 pieces so you will get around 300 KCal.
  • Fat: 0.4g per pack
  • Carbohydrate: 15.2g
  • Sugar: 7.4g
  • Fibre: 0.6g
  • Protein: 1.7g
  • Salt: Less than 0.01g

Flavors of Fruit String Thing candy

fruit String Thing comes in three interesting flavors. They use real fruit juice and pulp of Strawberry, Cherry, and BlueBerry.

Although the usual choice was Strawberry Fruit String Thing. These were the gentle red gelly string filled with the goodness of strawberry and some sugar syrup. If you like it more then they also have the Cherry and Blueberry all with real fruit extract. Interestingly all of them have their specific color and fragrance.

If you are looking for a variety of this candy then trust me they came in all different forms.  Fruits String Thing has different forms specially designed to attract and entertain kids before eating. Their prime goal was to keep their consumers engaged with the product they are offering.

Also read: Thingamajig Candy (Whatchamacallit) : Everything To Know

Is Fruit String Thing Discontinued?

Yes, the Fruit String Thing was discontinued in the late 90s. There are many other candies with similar tastes and textures available in the market. New brands along with a few popular ones have replaced it from the selves. Different brands came with new approaches and better marketing strategies to replace the fruit String things. The drop in demand paves the path of discontinuation for this delicious playful candy. Finally, somewhere around the late 90s, the brand stops its production.

When and Why the Fruit String Thing Discontinued?

The real discontinuation time is not known to be exact although it is expected to be around the late 90s. Many of you just like me have never thought of this candy as anything serious. It was a part of a quick snack if you like it that way. It gradually disappeared from the selves and no one cares much. Fruit string things were primarily replaced by more popular candy of that era, something like Gushers.

It does not take long for this candy to be outperformed by competitors. In fact, the original owners General Mills, introduce many cany with similar tastes and textures. Their approach to increasing new brand sales costs heavily to the Fruit String Thing. So technically ignorance towards the brand is the main reason for its discontinuation.

The inability to maintain its popularity is another reason for the failure of this candy. Although it’s good to say that those who love it are still die-hard fans. Even I like this candy coz it reminds me of some really sweet childhood memories.

Brands like fruit Gushers, Fruit by the Foot, and Fruit Roll-ups were among the few candies that successfully replace the Fruit String thing from the market selves.

Can You Still Buy Fruit String Thing Candy?

Nope, Probably not. The Fruit String Thing candy was discontinued around the late 90s. It is not in production so you can’t buy these. Some sites are still listing these candies, but most of them are out of stock. Even if someone agrees to deliver, the chance of it being the originals is pretty low. Although you can try other candies with similar taste and probably with a similar texture.

Anything with fruit and gelly is a good start for comparison. It is true that these delicious candies are no longer in sale yet there are many more with even better taste still available to try on. So visit a candy store and find one that suits your taste buds.

Old Commercials of Fruit String Thing

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